got $JAM?

For the “Got $JAM?” campaign, Almé Studios drew inspiration from the iconic Got Milk? slogan to craft a playful and memorable approach to boost Geojam’s brand awareness. The campaign humorously challenged the audience, asking if they had what it takes—$JAM tokens—to unlock exclusive experiences. This fun twist not only drove engagement but also showcased the brand's unique value. The campaign achieved a 34% increase in post impressions, an 8.8% rise in engagement rates, and a 381% growth in new followers, demonstrating its effectiveness in elevating both brand visibility and audience interaction.